working together to create
By Jay R. Lund
California needs a new environmentalism to set a more effective and sustainable green bar for the nation and even the world.
For decades, we have taken a “just say no” approach to stop, prevent or blunt human encroachments onto the natural world – often rightly so. Early environmentalism needed lines in the sand against rampant development and reckless industrialization and achieved widespread success. Our air and water is now cleaner even with population and economic growth. Industry, for the most part, is now accountable for its wastes.
Yet, despite these important gains, the classical environmentalism of “no” will ultimately fail. We must shift to “how better?”
Despite decades of earnest efforts and expenditures, human influence on the natural environment continues to grow, albeit at a slower rate. Native species continue to become endangered. Tens of thousands of inadequately tested chemicals still remain in use.
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